|The Jack Wade Show||
Believe it or not, years of watching television have conditioned most Americans to think of and classify everything in terms of brands. This branding process doesn't stop with boxes of laundry detergent or cans of cola, we even classify politicians and political parties by the identifying characteristics programmed into our heads from watching years of campaign advertising. What comes to mind when you visualize the two political parties and their candidates? The GOP wants you to think that it and its candidates stand for mom, the flag and apple pie. The Democrats want you to think that they are the party of working people and the poor.
The stereotypical classifications of Democratic politicians as being the saviors of working people and the poor and Republican politicians as being patriots are deceptive at best, dangerous to democracy at worst. Those popular perceptions are borne out of years of political ads and carefully controlled public relations campaigns. The reality and track records of both parties should tell most Americans that nothing is further from the truth. Both parties are just assuming their traditional identities and playing to their target audiences: In the case of the Democrats, that would be working people, the retired and the poor. In the case of the Republicans, that would be the rich and the Archie Bunker variety of working people.
In the mind of their target voters, each of the two parties represents the previously mentioned characteristics; the Republicans represent patriotism, the Democrats fight for working people. Much in the same way that a certain brand of cola and a certain lemon-lime soda have their own specific taste profiles, voters expect each of the two brands, Republican and Democratic to stand for their implied values. When the Republicans rant about patriotism, but support “free” market policies that enable outsourcing jobs overseas, a decidedly unpatriotic act, it dilutes the Republican brand in the minds of their target working class voters. Similarly, when Democrats “compromise” with the Republicans on cuts to Social Security and Medicare and support job killing “free” trade agreements, it dilutes the Democratic brand in the minds of their target working class voters.
The subliminal message that political brand dilution delivers to prospective voters is that neither party delivers on their promises. That kind of message leads to passionless voters who feel that they are voting for the lesser of two evils and feel that once again, the system ripped them off. We have reached the point where one more disappointment might be the straw that broke the camel's back and be the tipping point that triggers a majority third party movement! The only thing that will prevent that from happening is for Democratic politicians to be authentic Democrats and truly support the working people who faithfully supported them. That would entail curbing job offshoring by restoring trade tariffs on imports to pre-Reagan levels, supporting pro-union legislation, fighting for Social Security and Medicare and remembering that the Democratic party is the party of FDR, not Herbert Hoover! One more thing, will Democratic electeds please stop making comments that venerate Ronald Reagan?
Have you noticed that there's no one on Talk Radio who speaks for John and Jane Q. Public? I want to change that situation. When I go into the studio and get on the air, I say the things that you've always wanted to say. The big corporate interests have their lobbyists, I want to be your voice. Just think of me as your guy fighting for your interests.
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